As part of the International Children's Day, ProFuturo has launched a campaign in which the players from two rival football teams, Real Madrid and Football Club Barcelona, have come together to support education as a way to reduce poverty in the world and narrow the gap in society.

Get to know the ProFuturo campaign


    The "la Caixa" Banking Foundation and the Telefónica Foundation have united to create ProFuturo, an educational project aimed at reducing the gap in education and promoting digital learning among children living in disadvantaged environments.

    This universal programme places technology at the service of society so that children in developing countries can have the same opportunities to receive a good education irrespective of where they're born.


    There can be no progress without education. That's why we focus on developing communities with problems in accessing good quality education.

    We promote local alliances with international institutions, companies and agents that wish to help us provide a better education for children, young people and teachers throughout the world.


    The goals of this educational project are as follows:

    • Promote education through the use of digital content and advanced learning methods.

    • Improve teacher training and provide teachers with the tools to innovate in their classes.

    • Personalise each student's learning.

    • Create educational content that's accessible for young people and children with disabilities.

    • Take advantage of technology to eliminate educational barriers and the digital divide for children in developing societies.


    Our target is for over 10 million children to have access to high quality education by 2020. To date we've started educational projects in 10 countries in different parts of the world:

    • Africa Latin

    • America

    • Asia